Over the years we have found that our coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs based on…
Black Widow star Scarlett Johansson sued Disney in late July, claiming that her contract with Disney’s Marvel Entertainment promised an exclusive theatrical release, and that…
Malaysia Tech Month 2021 (MTM 2021) is a virtual, month-long (Jul 29 – Aug 30, 2021) curation of electrifying digital and technology keynotes, workshops, discussion…
Media Prima’s radio platform, Media Prima Audio or MPA (formerly known as Ripple) today announces a new business and content strategy implementation after the announcement…
MARKETING Magazine’s Readers’ Choice Awards, Merdeka TVC edition will start accepting submissions soon. This year, the annual Readers’ Choice Awards will be partnering with iQIYI,…
Ad filmmaking: Six feet under? I heard you on my wireless back in ’52 Lying awake, intent at tuning in on you If I was…
I hate to sound like a broken record writing about Tourism-related government businesses most times, but here’s one for the week… An industry source has…
With market conditions becoming more difficult with a vast number of consumers losing purchasing power, smart brands are now opting out of the traditional style…
Comscore, Inc. has published the top 10 Multi-Platform Properties of Malaysia (Desktop and Mobile) for the month of June 2021. Google sites have ranked first,…
This article first appeared in the MARKETING Weekender issue 300 When I first received the forwarded snippet of airasia’s virtual town hall, it was accompanied…
A great example of a powerful value proposition is – UNIQLO. They offer affordable, trendy, high performance every day wear for every one. UNIQLO through…
Universal McCann (UM), the full-service global media agency of IPG Mediabrands, held its fourth annual global Impact Day on 22nd July. Launched in 2016 under…
Read issue 300 now! WEB: http://hams.top/300PDF: http://hams.top/300s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your…
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted…
Sunday’s over. Vasuki had just finished re-living the best moments of her weekend over her morning cup as she walked into her home office for…
Lion & Lion will lead campaigns for multiple brands under PZ Cussons across multiple platforms to drive brand value, trust and sales. Lion & Lion,…
MTM’21 is a virtual, month-long curation of electrifying digital and technology keynotes, workshops, discussion panels and business-matching sessions geared towards promoting investments in the digital…
A brand value proposition is how a product, service or solution strives to be valuable to customers. The first step in creating a value proposition…
In the latest episode of our series focusing on growth, we speak to Nina Jasinski, Global MD New Business & Chief Marketing Officer UK at…
How TikTok’s algorithm works is probably the company’s most closely guarded secret. But the WSJ thinks it was able to work it out using a bunch of bot accounts…