THE HAMMER Permodalan Nasional Berhad (PNB), one of the largest fund management companies in Malaysia, advertised an invitation for a tender exercise in The Star newspaper…
By Paul J Loosley Looking at Ridley Scott you may be forgiven for thinking the easy route to great directing is to thrust a nasty…
As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform and entertain, there is a voracious…
Spikes Asia has announced that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for…
In this week’s news of lending a hand, Grab Malaysia has announced that it will be offering RM2.5 million worth in advertising space to small…
By Greg Paull, Co-founder and Principal, R3 There is no shortage of issues to keep marketers up at night. With revenue down in many categories,…
It’s a complex and challenging time for all of us who inhabit this planet. Like all challenges, we can either wilt under the weight of the…
By Ken Pennington Last week’s big news: The big four – Google, Apple, Facebook and Amazon or largely known as GAFA – the four horsemen…
BY SUKHBIR CHEEMA Jollibee has become the latest brand to be massively impacted by COVID-19. According to Philippine online news website Rappler, the country’s fast…
By Paul J Loosley In London, in TV advertising, in the nineteen seventies something truly wonderful happened. And it had little to do with ‘Electric…
by The Hammer Unless the latest war cry for our oil palm industry is a domestic uplifting exercise for the faithful, I find it difficult…
BY THE HAMMER Nescafé and Wonda have been sparring with each other in the marketplace while giving our readers a taste of what smart marketing…
Read issue 257 now! Webpage view: http://hams.top/257 This week in Weekender: Calling BMW, Mercedes, Maserati, Jaguar, Lexus, Volvo, Mini Cooper… Holystic Marketing off target? Faces after…
Celcom Axiata was voted by our readers as the best Independence Day ad of 2019. The next round of submissions for the 2020 Merdeka TVC…
Our upcoming workshop on Business Transformation is extra special because it has two equally credible trainers. Managing Director of Edelman, Mazuin Zin and Chief Strategist…
Photo source: Head Topics Malaysia Broadcast personality and media strategist Suhaimi Sulaiman submitted his resignation as the chairman Bernama yesterday, four months after he was…
Last week we shared the exciting news of Carlsberg Malaysia’s limited edition ‘Champions’ packaging which finally made it to the shelves at the beginning of…
Sources say that the news surrounding the raid that took place at the Al Jazeera office also included the office of Astro and UnifiTv, over…
Gojek has unveiled its first international marketing campaign as it gears up for expansions to Vietnam and Thailand. The campaign is built around Gojek’s ability…
COVID-19 has driven 10 years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals. As advertisers come under pressure…