Adam Wee stepped down as CIMB’s group CMO last month, after more than seven years with the company and five years in role . According to his LinkedIn, Adam first joined CIMB in 2016 as the Group Chief Marketing Officer & Group Customer Experience Officer where he established and oversaw the Customer Experience Division in CIMB Group across the region.
Prior to CIMB, Adam was the Group CMO for Maybank where his scope included among others, Group Marketing and Brand Management, Group Sports and Sponsorship Management and Group Digital Marketing Management.
Last year, Adam was one of the CMOs part of MARKETING Magazine’s Power Up series, a series virtual roundtable sessions featuring Malaysia’s top CMOs.
CIMB has not yet made any announcements regarding a replacement for Adam.