APPIES 2021 winners shine in the face of adversity!

APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies to present their best marketing campaigns to the industry. Despite hosting this event virtually due to COVID-19, this is the only event in Malaysia where Live Presentations meet Live Judging.

This year saw a stronger and larger field of entries, a more robust lineup of judges and FREE viewing of the judging and presentations over a 2-day Weekend Festival which recorded 2847 views! 

The judging criteria covered the Challenge (10%), Thinking (30%), Execution (30%) and Results (30%).

“I am grateful to the 35-member Jury Panel of marketing leaders for reviewing the case studies and judging the Live Presentations,” says Prof Harmandar Singh aka Ham, President of APPIES Malaysia. “From a field of almost 90 submissions, 69 campaigns made the final shortlist.” 

“The scoring was very close and after a final session with both our 2021 Head of Jury (Santharuban T Sundaram) and APPIES Malaysia Advisor (Mohamed Adam Wee), 29 campaigns rose to the top (some multi-metal winners). We also agreed to award Certificates of Excellence to all winners, including seven Certificates of Excellence to Merit winners.”  

“If you won, you deserve to be APPIE! All winning marketing campaigns will be showcased individually in our special Winners Showcase every week as we have done in the past. Due to the lockdown, there is no Awards Night this year, but we have compiled a Winners Showreel for all to view,” adds Ham.

CONGRATULATIONS TO ALL WINNERS! 

CATEGORY CAMPAIGN BRAND MARKETER AGENCY
GOLD WINNERS        
Consumer & Business Services Nando’s Re-Celebrate 2020 Nando’s Nando’s Malaysia Fishermen Integrated
Consumer & Business Services PRUMy Critical Care – Critical Illness Doesn’t Discriminate Prudential Malaysia Prudential Assurance Malaysia  Naga DDB Tribal
Customer Experience F&N Organises Mass Mamak Gathering – During Lockdown. RTD Teh Tarik F&N Beverages Marketing  Invictus Blue Group
Digital & Social How our Pizza Heart won the hearts of Malaysians Pizza Hut Pizza Hut Malaysia Fishermen Integrated
Digital & Social AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA AIA Malaysia Invictus Blue Group
Digital & Social Jobs That Matter JobStreet SEEK Asia ensemble worldwide
Digital & Social Nando’s Re-Celebrate 2020 Nando’s Nando’s Malaysia Fishermen Integrated
Non-Food FMCG Nippon Paint Gets People “Listening” to Their Walls Nippon Paint VirusGuard Nippon Paint Malaysia Astro Media Solutions
CATEGORY CAMPAIGN BRAND MARKETER AGENCY
SILVER WINNERS        
Adtech/Martech Tiger Virtual Street Food Festival Tiger Beer Heineken Malaysia  Ministry XR
Adtech/Martech AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA AIA Malaysia Invictus Blue Group
Consumer & Business Services Jobs That Matter JobStreet SEEK Asia ensemble worldwide
Customer Experience How we used toxic masculinity to save lives and RM2mil in PR value. The Urological Cancer Trust Fund Universiti Malaya Invictus Blue Group
Digital & Social #BrosInterupted: Raising (BRO) Awareness (BRO) for Men’s (BRO) Health through (BRO) Self (BRO) Assessment AIA AIA Malaysia Invictus Blue Group
Digital & Social Reverse Engineering sales funnel to close RM 1.5Billion+ Property Sales Spotlight 8 Sime Darby Property Invictus Blue Group
Festive & Entertainment Grab CNY 2020: HUATever You Want, Grab Got. Grab Grab Fishermen Integrated
Festive & Entertainment Deklarasi Anak Malaysia Tenaga Nasional Berhad Tenaga Nasional Berhad Noir by Entropia
Marketing Innovation F&N Organises Mass Mamak Gathering – During Lockdown. RTD Teh Tarik F&N Beverages Marketing  Invictus Blue Group
Marketing Innovation PETRONAS Primax 97 with Pro-Race Launch PETRONAS Primax 97 with Pro-Race PETRONAS Dagangan Berhad PETRONAS Dagangan Berhad
Marketing Innovation AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA AIA Malaysia Invictus Blue Group
CATEGORY CAMPAIGN BRAND MARKETER AGENCY
BRONZE WINNERS        
Consumer & Business Services Boost ePenjana #KasiTambah Boost Boost ADA Asia Malaysia
Customer Experience TikTokable Mall Ikano Centres, part of IKEA SEA Ikano Centres, part of IKEA SEA ensemble worldwide
Digital & Social IPC Live Shopping Fiesta IPC Shopping Centre Ikano Corporation  IDOTYOU 
Festive & Entertainment Heart Baker: Love triumphs over taboos RHB Bank RHB Group FCB Malaysia
Festive & Entertainment MeReka Merdeka by Celcom Celcom Celcom Axiata Berhad M&C Saatchi 
Festive & Entertainment #KitaDLL Ikano Centres, part of IKEA SEA Ikano Centres, part of IKEA SEA ensemble worldwide
Food & Beverage Chinese New Year has to be like THIS Ribena Suntory Beverage & Food Malaysia  Dentsu One 
Food & Beverage WONDA Defines A New Class WONDA Etika  Dentsu Malaysia
Marketing Innovation Goodday Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity Experience Goodday Etika Beverages  Noir by Entropia
Marketing Innovation  IPC Live Shopping Fiesta IPC Shopping Centre Ikano Corporation  IDOTYOU 
Non-Food FMCG Resolving Millennials’ Dilemma Through Bunga’s Secret Garden Herbal Essences Procter & Gamble Astro Media Solutions 
CATEGORY CAMPAIGN BRAND MARKETER AGENCY
CERTIFICATE OF EXCELLENCE (MERIT)        
Consumer & Business Services MAE-ke It ONG MAE by Maybank2u Maybank The Clan 
Consumer & Business Services How our Pizza Heart won the hearts of Malaysians Pizza Hut Pizza Hut Malaysia Fishermen Integrated
Consumer & Business Services Super Seram Sale Ikano Centres Ikano Centres, part of IKEA SEA ensemble worldwide
Consumer & Business Services Texas Glazed Herb & Garlic Texas Chicken Malaysia Envictus International Holdings Limited MullenLowe S’ng & Partners
Digital & Social Deklarasi Anak Malaysia Tenaga Nasional Berhad Tenaga Nasional Berhad Noir by Entropia
E-Commerce Bill Payment Reactivation Boost Boost ADA Asia Malaysia
Non-Food FMCG UnMasking Goddesses with WonderDewi WonderDewi  WonderLab by CUCKOO International Astro Media Solutions

2021 BEST OF BEST WINNERS!
ADVERTISING AGENCY OF THE YEAR: Invictus Blue Group 
MEDIA AGENCY OF THE YEAR: Astro Media Solutions 
MARKETER OF THE YEAR: AIA Malaysia 
Trailblazing Presenter of the Year: Wong Meng Lee (Nippon Paint) 
Rising Star Presenter of the Year: Chong Wei Ling (Nando’s)  

WINNERS REELS:
Gold Winners, click HERE.
All Winners, click HERE. 

APPIES 2021 Marketing Awards summary of Gold winners was also been announced in The Star.
APPIES Malaysia 2021 sponsors are Media Prima Omnia, Directors Think Tank, Drinkies, supported by the Association of Advertising and Marketing Singapore (AAMS), powered by Thoughtbubble UK and RUP.