APPIES Malaysia 2021 announces 69 shortlisted winners

APPIES Malaysia 2021 has released the official list of shortlisted winners who will take the stage at the APPIES 2021 Festival this weekend for live presentations of their campaigns. This year, out of almost 100 entries, 69 campaigns have been selected for the next round.

“Congratulations to all the campaigns that have been shortlisted this year, you will now star at the APPIES 2021 Festival this weekend,” said Chairman of APPIES Malaysia, Professor Harmandar Singh. “The shortlisted campaigns cover major industry categories like Consumer Services, Business Services, Consumer Durables, Food and Beverage, Non-Food FMCG and Pro Bono.“ 

For the first ever, organizers of the APPIES festival have announced that the live judging sessions happening on 22 and 23 May, will be aired exclusively on the official awards website and is free for public viewing. Case studies will be presented to a panel of 35 judges to decide if the campaign wins Gold, Silver or Bronze in the various categories. The awards for Best Presenter will also be determined then.

“Nowhere in Malaysia can you experience this much marketing knowledge at one go, some call it a marketing MBA packed cleverly into a 2-day schedule,” Harmandar added. 

 Below are the shortlisted campaigns that made it to the final round:  

AFFIN DUO AFFIN Visa Cash Back & AFFIN Mastercard Rewards Affin Bank  Rethink 
AIA AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA Malaysia Invictus Blue
AIA Raising (BRO) Awareness for Men’s ) Health through Self Assessment AIA Malaysia Invictus Blue
Aiken Aiken Prebiotic Hydra Plus Wipro Unza  ensemble worldwide
Axiata Legasi Tunku Merdeka Campaign Axiata ADA Asia Malaysia
Bank Rakyat Kami Bersama Anda Bank Rakyat Bank Rakyat
BIG Rewards Belilionaire: Turning Spending into BIG Points BIGLIFE BIGLIFE
BMW Drive Joy BMW Malaysia Invictus Blue
Boost Bill Payment Reactivation Boost ADA Asia Malaysia
Boost Boost ePenjana #KasiTambah Boost ADA Asia Malaysia
Boost Boost Online Days 8.8 and 12.12 Boost ADA Asia Malaysia
Boost Boost “Raya Tetap Raya” Boost ADA Asia Malaysia
Campbell’s Soup Masterbrand Campaign CAMPBELL SOUP SEA Reprise Digital
Celcom MeReka Merdeka Celcom Axiat M&C Saatchi
Coca-Cola For The Human Race The Coca-Cola Company Merdeka LHS
Dairy Champ How Dairy Champ Launched New TV Channel Etika Malaysia Noir by Entropia
Ensure Gold Ensure Gold Virtual Strength Run 2020 Abbott Laboratories Dentsu-LHS
Etiqa  Etiqa Raya – Dunia Baru Etiqa Insurance & Takaful Etiqa Insurance & Takaful
Goodday Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity Experience Etika Beverages  Noir by Entropia
Goodday Record Breaking Largest ‘Virtual Moreh’ Feast Etika Malaysia Astro Media Solutions
GoPayz GoPayz Dikir Raya Campaign U Mobile Isobar 
Grab CNY 2020: HUATever You Want, Grab Got Grab Fishermen Integrated
Grab Raya 2020: Amy Search, Grab Ada Grab Fishermen Integrated
Herbal Essences Resolving Millennials’ Dilemma with Bunga’s Secret Garden Procter & Gamble Astro Media Solutions
Hijrah Hijrah Etika Malaysia MullenLowe S’ng & Partners
Hong Leong Bank HLB Digital Day 2020 Hong Leong Bank Naga DDB Tribal
Ikano Centres Super Seram Sale Ikano Centres ensemble worldwide
Ikano Centres #KitaDLL Ikano Centres ensemble worldwide
Ikano Centres TikTokable Mall Ikano Centres ensemble worldwide
IPC Shopping Centre IPC Live Shopping Fiesta IPC Shopping Centre Ikano Corporation 
IPC Shopping Centre IPC Live Shopping Fiesta IPC Shopping Centre Ikano Corporation 
JobStreet Jobs That Matter SEEK Asia ensemble worldwide
Libresse Libresse spills powerful truth about vulvas and vaginas Vinda Marketing  Invictus Blue
MAE by Maybank2u MAE-ke It ONG Maybank Maybank 
Munchy’s Jia Mun Mun Munchy Food  ensemble worldwide
Nando’s Nando’s Re-Celebrate 2020 Nando’s Fishermen Integrated
Nippon Getting People ‘Listening’ to Their Walls Nippon Paint Malaysia Astro Media Solutions
Pavilion KL Chinese New Year 3D Golden Bull Greeting Pavilion KL Brandavision 
Pepsi First Audition In an Ad PepsiCo Malaysia Entropia
PETRONAS Corporate Reinventing Festive Greetings, the PETRONAS way PETRONAS Invictus Blue
PETRONAS Corporate We Wish You Well: Empathy to Impact – A lockdown study PETRONAS Invictus Blue
PETRONAS Motorsport Enhanced Experience for Roaring Sales PETRONAS Invictus Blue
PETRONAS Primax 97 Primax 97 with Pro-Race Launch PETRONAS  PETRONAS Dagangan 
Pizza Hut How Pizza Heart won the hearts of Malaysians Pizza Hut Fishermen Integrated
Prego Prego Year End Campaign CAMPBELL SOUP SEA Reprise Digital
Prudential  PRUMy Critical Care – Critical Illness Doesn’t Discriminate Prudential Assurance  Naga DDB Tribal
RHB  Project Open – Lighting a Path Through COVID-19’s Darkest Days RHB Group FCB Malaysia
RHB  Heart Baker: Love Triumphs Over Taboos RHB Group FCB Malaysia
Ribena #RayaDirumahBersamaRibena Suntory Beverage & Food Malaysia  Mindshare 
Ribena CNHY has to be like THIS Suntory Beverage & Food Malaysia  Dentsu One
RTD Teh Tarik F&N Organises Mass Mamak Gathering – During Lockdown F&N Beverages Marketing Invictus Blue
Sharp 8K Resolution Sharp-Tourism Malaysia Sharp-Tourism Malaysia Chilli Pepper Films
Shokubutsu Shokubutsu 88 Days HUAT-ness 2021 Southern Lion  BrandCode
Spotlight 8 Reverse Engineering Sales Funnel  Sime Darby Property Invictus Blue
StanChart Smart Credit Card  Standard Chartered Bank Isobar 
Status K Status-K The City The Livescape Group Lion & Lion
Sunsilk Natural Sparkle Unilever Naga DDB Tribal
Texas Chicken  Texas Glazed Herb & Garlic Envictus International  MullenLowe S’ng & Partners
The Chicken Rice Shop How The Chicken Rice Shop Got Malaysians Standing TCRS Restaurants  Blanc by Entropia
Tiger Beer Tiger Virtual Street Food Festival Heineken Malaysia  Ministry XR
TNB Finding Love & Reviving Malaysian Spirit Through Voice of the Future Tenaga Nasional Berhad Noir by Entropia
TNB Repairing Fabric of Malaysia by Embracing Differences Tenaga Nasional Berhad Noir by Entropia
TNB Niantastic Epic that Propelled Prosperity Into New Era Tenaga Nasional Berhad Noir by Entropia
UEM Sunrise  Must Cari Ong UEM Sunrise  UEM Sunrise 
Urological Cancer Trust Fund How we used toxic masculinity to save lives Universiti Malaya Invictus Blue
WONDA WONDA Defines New Class Etika Malaysia Dentsu Malaysia
WonderLab UnMasking Goddesses with WonderDewi CUCKOO International  Astro Media Solutions
Xpax Hidup Tanpa Had Celcom ADA Asia Malaysia
  • Some of the above entries are judged in multiple categories.