APPIES Malaysia 2021 announces 69 shortlisted winners
APPIES Malaysia 2021 has released the official list of shortlisted winners who will take the stage at the APPIES 2021 Festival this weekend for live presentations of their campaigns. This year, out of almost 100 entries, 69 campaigns have been selected for the next round.
“Congratulations to all the campaigns that have been shortlisted this year, you will now star at the APPIES 2021 Festival this weekend,” said Chairman of APPIES Malaysia, Professor Harmandar Singh. “The shortlisted campaigns cover major industry categories like Consumer Services, Business Services, Consumer Durables, Food and Beverage, Non-Food FMCG and Pro Bono.“
For the first ever, organizers of the APPIES festival have announced that the live judging sessions happening on 22 and 23 May, will be aired exclusively on the official awards website and is free for public viewing. Case studies will be presented to a panel of 35 judges to decide if the campaign wins Gold, Silver or Bronze in the various categories. The awards for Best Presenter will also be determined then.
“Nowhere in Malaysia can you experience this much marketing knowledge at one go, some call it a marketing MBA packed cleverly into a 2-day schedule,” Harmandar added.
Below are the shortlisted campaigns that made it to the final round:
| BRAND | CAMPAIGN TITLE | CLIENT | SUBMITTED BY |
|---|---|---|---|
| AFFIN DUO | AFFIN Visa Cash Back & AFFIN Mastercard Rewards | Affin Bank | Rethink |
| AIA | AIA Knows When You Are Sleeping, AIA Knows When You Are Awake | AIA Malaysia | Invictus Blue |
| AIA | Raising (BRO) Awareness for Men’s ) Health through Self Assessment | AIA Malaysia | Invictus Blue |
| Aiken | Aiken Prebiotic Hydra Plus | Wipro Unza | ensemble worldwide |
| Axiata | Legasi Tunku Merdeka Campaign | Axiata | ADA Asia Malaysia |
| Bank Rakyat | Kami Bersama Anda | Bank Rakyat | Bank Rakyat |
| BIG Rewards | Belilionaire: Turning Spending into BIG Points | BIGLIFE | BIGLIFE |
| BIG Rewards | BIGGIE: The Points Expert | BIGLIFE | BIGLIFE |
| BMW | Drive Joy | BMW Malaysia | Invictus Blue |
| Boost | Bill Payment Reactivation | Boost | ADA Asia Malaysia |
| Boost | Boost ePenjana #KasiTambah | Boost | ADA Asia Malaysia |
| Boost | Boost Online Days 8.8 and 12.12 | Boost | ADA Asia Malaysia |
| Boost | Boost “Raya Tetap Raya” | Boost | ADA Asia Malaysia |
| Campbell’s Soup | Masterbrand Campaign | CAMPBELL SOUP SEA | Reprise Digital |
| Celcom | MeReka Merdeka | Celcom Axiat | M&C Saatchi |
| Coca-Cola | For The Human Race | The Coca-Cola Company | Merdeka LHS |
| Dairy Champ | How Dairy Champ Launched New TV Channel | Etika Malaysia | Noir by Entropia |
| Ensure Gold | Ensure Gold Virtual Strength Run 2020 | Abbott Laboratories | Dentsu-LHS |
| Etiqa | Etiqa Raya – Dunia Baru | Etiqa Insurance & Takaful | Etiqa Insurance & Takaful |
| Goodday | Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity Experience | Etika Beverages | Noir by Entropia |
| Goodday | Record Breaking Largest ‘Virtual Moreh’ Feast | Etika Malaysia | Astro Media Solutions |
| GoPayz | GoPayz Dikir Raya Campaign | U Mobile | Isobar |
| Grab | CNY 2020: HUATever You Want, Grab Got | Grab | Fishermen Integrated |
| Grab | Raya 2020: Amy Search, Grab Ada | Grab | Fishermen Integrated |
| Herbal Essences | Resolving Millennials’ Dilemma with Bunga’s Secret Garden | Procter & Gamble | Astro Media Solutions |
| Hijrah | Hijrah | Etika Malaysia | MullenLowe S’ng & Partners |
| Hong Leong Bank | HLB Digital Day 2020 | Hong Leong Bank | Naga DDB Tribal |
| Ikano Centres | Super Seram Sale | Ikano Centres | ensemble worldwide |
| Ikano Centres | #KitaDLL | Ikano Centres | ensemble worldwide |
| Ikano Centres | TikTokable Mall | Ikano Centres | ensemble worldwide |
| IPC Shopping Centre | IPC Live Shopping Fiesta | IPC Shopping Centre | Ikano Corporation |
| IPC Shopping Centre | IPC Live Shopping Fiesta | IPC Shopping Centre | Ikano Corporation |
| JobStreet | Jobs That Matter | SEEK Asia | ensemble worldwide |
| Libresse | Libresse spills powerful truth about vulvas and vaginas | Vinda Marketing | Invictus Blue |
| MAE by Maybank2u | MAE-ke It ONG | Maybank | Maybank |
| Munchy’s | Jia Mun Mun | Munchy Food | ensemble worldwide |
| Nando’s | Nando’s Re-Celebrate 2020 | Nando’s | Fishermen Integrated |
| Nippon | Getting People ‘Listening’ to Their Walls | Nippon Paint Malaysia | Astro Media Solutions |
| Pavilion KL | Chinese New Year 3D Golden Bull Greeting | Pavilion KL | Brandavision |
| Pepsi | First Audition In an Ad | PepsiCo Malaysia | Entropia |
| PETRONAS Corporate | Reinventing Festive Greetings, the PETRONAS way | PETRONAS | Invictus Blue |
| PETRONAS Corporate | We Wish You Well: Empathy to Impact – A lockdown study | PETRONAS | Invictus Blue |
| PETRONAS Motorsport | Enhanced Experience for Roaring Sales | PETRONAS | Invictus Blue |
| PETRONAS Primax 97 | Primax 97 with Pro-Race Launch | PETRONAS | PETRONAS Dagangan |
| Pizza Hut | How Pizza Heart won the hearts of Malaysians | Pizza Hut | Fishermen Integrated |
| Prego | Prego Year End Campaign | CAMPBELL SOUP SEA | Reprise Digital |
| Prudential | PRUMy Critical Care – Critical Illness Doesn’t Discriminate | Prudential Assurance | Naga DDB Tribal |
| RHB | Project Open – Lighting a Path Through COVID-19’s Darkest Days | RHB Group | FCB Malaysia |
| RHB | Heart Baker: Love Triumphs Over Taboos | RHB Group | FCB Malaysia |
| Ribena | #RayaDirumahBersamaRibena | Suntory Beverage & Food Malaysia | Mindshare |
| Ribena | CNHY has to be like THIS | Suntory Beverage & Food Malaysia | Dentsu One |
| RTD Teh Tarik | F&N Organises Mass Mamak Gathering – During Lockdown | F&N Beverages Marketing | Invictus Blue |
| Sharp | 8K Resolution Sharp-Tourism Malaysia | Sharp-Tourism Malaysia | Chilli Pepper Films |
| Shokubutsu | Shokubutsu 88 Days HUAT-ness 2021 | Southern Lion | BrandCode |
| Spotlight 8 | Reverse Engineering Sales Funnel | Sime Darby Property | Invictus Blue |
| StanChart | Smart Credit Card | Standard Chartered Bank | Isobar |
| Status K | Status-K The City | The Livescape Group | Lion & Lion |
| Sunsilk Natural | Sparkle | Unilever | Naga DDB Tribal |
| Texas Chicken | Texas Glazed Herb & Garlic | Envictus International | MullenLowe S’ng & Partners |
| The Chicken Rice Shop | How The Chicken Rice Shop Got Malaysians Standing | TCRS Restaurants | Blanc by Entropia |
| Tiger Beer | Tiger Virtual Street Food Festival | Heineken Malaysia | Ministry XR |
| TNB | Finding Love & Reviving Malaysian Spirit Through Voice of the Future | Tenaga Nasional Berhad | Noir by Entropia |
| TNB | Repairing Fabric of Malaysia by Embracing Differences | Tenaga Nasional Berhad | Noir by Entropia |
| TNB | Niantastic Epic that Propelled Prosperity Into New Era | Tenaga Nasional Berhad | Noir by Entropia |
| UEM Sunrise | Must Cari Ong | UEM Sunrise | UEM Sunrise |
| Urological Cancer Trust Fund | How we used toxic masculinity to save lives | Universiti Malaya | Invictus Blue |
| WONDA | WONDA Defines New Class | Etika Malaysia | Dentsu Malaysia |
| WonderLab | UnMasking Goddesses with WonderDewi | CUCKOO International | Astro Media Solutions |
| Xpax | Hidup Tanpa Had | Celcom | ADA Asia Malaysia |
- Some of the above entries are judged in multiple categories.