The recent COVID-19 pandemic has disrupted businesses (from SMEs to Large Corporates) in a manner never seen before both, locally and globally. Coupled with a saturated local market and disrupted supply chains, businesses have been forced to embrace digitalisation, look for new markets and to regionalise. This spectacle has contributed dramatically to the increasing importance of the regional integration of the ASEAN Economic Community on top of meeting the United Nations Sustainable Development Goals (SDGs) agenda. The recently concluded World Economic Forum Davos Agenda Week in Singapore established that a “Great Reset” is needed, in order to build a more resilient and sustainable global economy. Coupled with the signing of the Regional Comprehensive Economic Partnership in November and ASEAN growth prospects, Southeast Asia is the next great opportunity market.
Under this collaboration between Spotlight Labs and ASTRO Media Solutions, Malaysian businesses will be able to address these alarming concerns from their industry specific standpoint as well as communicate their post COVID-19 transformation aspirations to an affluent and informed regional audience; who in turn will utilise the information for informed-decision-making or knowledge-based purposes.
Via leveraging The ASEAN Post’s deep insights and knowledge (market intelligence) of the ASEAN Economic Community and combining it with ASTRO’s first class staple of clientele and its advertising and marketing expertise, bespoke solutions will be jointly developed for affordable, cost-effective packages with competitive media returns on investment.
Not only will brands and businesses now be able to go regional with their messaging but also participate in the dialogues that are shaping the future of Southeast Asia – the ASEAN Economic Community, the Fourth Industrial Revolution, China’s Belt & Road Initiative and other key 21st Century Developments (Technological Advancements, Climate Change, Renewables, Women Empowerment, Sustainability, Consumer Trends).
The COVID-19 pandemic has also brought about great inquisitivity around digitalisation and future-proofing which are key focus areas for most ASEAN market observers and participants.
“With this new strategic partnership, we’re able to amplify our digital content offerings for corporate brands to expand their footprint beyond Malaysia and Singapore, reaching key decisions makers in the ASEAN region,” said Wong See Wei, Director, Astro Media Solutions.
With over 40 iconic digital brands on within ASTRO Media Solution’s growing network, the collaboration will see value creation for both its existing consumers and businesses clientele respectively, who are seeking a better understanding of the key developments shaping the future of Southeast Asia as well as the opportunity to build a regional footprint in fastest growing digital economy in the world. This dynamic relationship will create both a localisation (ASEAN to Malaysia) and regionalisation (Malaysia to ASEAN) marketing opportunity for brands across the region.
“Aside from being our first step towards full commercialisation following a fruitful discovery and development cycle, our partnership with Astro Media Solutions gives us the opportunity to engage with some of Malaysia’s leading brands through a trusted Malaysian household name. The timing is also perfect as ASTRO commences its journey as a super-aggregator as part of its content convergency strategy; which will see our content syndicated via ASTRO Awani and SYOK. We hope Malaysian companies will take this opportunity to enlarge their regional footprint and go beyond local markets. We also hope to see more regional brands looking into marketing their goods and services within Malaysia via ASTRO’s existing marketing channels.” said Azizi Meor Ngah, Chairman of the Advisory Board, The ASEAN Post.
With ASTRO’s 5.7 million subscribers that make up 74% of Malaysian households and The ASEAN Post’s 1.0 million rapidly growing monthly active users that make up 15% of its ASEAN serviceable obtainable market target of 6.3 million working professionals within an enlarged serviceable available market of 68 million ASEAN citizenry; cross advertising and marketing for Malaysian brands to grow both, a local and regional footprint at one go is now possible.
In-depth insights on The ASEAN Post’s audience affinity and in-market segments are available at www.spotlight.theaseanpost.com, the dedicated microsite for The ASEAN Post’s Spotlight Labs brand studio which serves as the information and resource point for brands and businesses looking to get a better understanding of the products and services available.