Bacardi partners with BBDO India to lead Dewar’s strategy and creative mandate
Bacardi Global Brands has partnered with BBDO India for one of its key portfolio brands – Dewar’s. The account will be handled by BBDO India in Delhi and will lead the strategy and creative mandate for the brand.
‘We are thrilled about the journey BBDO India and Dewar’s are about to embark on,” said Global Brand Director, Dewar’s, Zeenah Vilcassim. “BBDO India has an astute ability to capture the heart of the consumer and with this partnership we’re looking forward to propelling the brand to new heights.”
Bacardi’s diverse portfolio in India includes iconic brands such as Grey Goose, Bombay Sapphire, Dewar’s, Bacardi, Breezer, Martini and more.
Chief Growth Officer and GM of BBDO India, Nikhil Mahaja says the company is delighted with the opportunity to create magical work for Dewar’s.
“The vision the team has for the brand in India got us really excited with the possibilities that we can explore for Dewar’s,” Nikhil said. “It’s a challenging category from a communications perspective and I feel that in this challenge lies real excitement.”