GM, Strategic Communications & Branding
Sutapa is an experienced Strategy, Branding and Communication professional and award winning Brand Marketer with 25 years of demonstrated history of working in the marketing and advertising industry across countries, cultures and marketing disciplines. She is skilled in Digital Strategy & Marketing, Market Research, Marketing Strategy and Branding. Sutapa graduated from the Wharton School, specializing in product development.
Sutapa single handedly built the brand consulting department during her stint in Leo Burnett Malaysia, creating brands such as IJM Land and strengthening brands such as TNB, ISKL, Gamuda, Medini, AIA, Proton, Maybank and Petronas Daganan with strong brand strategies that resonated with customers, leading to some of the most successful campaigns whereby the brands gained in market share against top players. The success of her work was recognized when she won Gold for Brand Consulting at the Agency of the Year Awards three years in a row.
Her track record in influencing marketing successes, based on a strategic business approach, honored Sutapa with the Campaign Asia South East Asia Planner of the Year in 2013 and Campaign Asia S E Asia Account Person of the Year Runner Up in 2012.
Generous with her knowledge and experience, she shares these in annual Brand Planning workshops for the industry.
Taken on the iconic steps at Presidency College India, acclaimed for its Economics faculty. Established in 1817, many famous scholars around the world have passed though its doors.