Didi Pirinyuang was promoted to Executive Creative Director (ECD) of Ensemble Worldwide/ UM Studios recently, the creative agency within the IPG Mediabrands network, alongside the departure of previous ECD, Chan Woei Hern.
“Didi is part of the founding team at Ensemble and UM Studios and has been with us for close to five years, playing a critical role in bringing contextual data and new-age technologies to our storytelling core,” said Chief Executive Officer of Universal McCann (UM), UM Studios and Ensemble Worldwide, Amit Sutha. “Didi was employee number 13, and as we grew to a team of 100, she has been at the very centre of our journey of growth.
Amit went on to emphasize that Did is a genuine new age storyteller and with her at the helm, he is confident the spirit of unicorn disruption will continue to move and guide the team in the work they do every day.
Previously, Didi was Creative Group Head at Naga DDB, then at GOVT KL (rebranded as The Clan). According to a statement released by the network, she joined the Ensemble Worldwide team as Associate Creative Director and was promoted to Creative Director in 2019. Most recently, she was selected as one of Campaign Asia’s top rising young marketing and communications professionals in Asia-Pacific for this year’s 40 under 40 list.
In her new position, Didi will report directly to Amit Sutha and work in partnership with Phang Mei Jeng, General Manager of Ensemble Worldwide/ UM Studios, to lead the agency through this next stage of business and creative evolution.
“When Ensemble was first assembled, the goal was to explore new boundaries, and we kicked off our first new age of creativity by building agile, data fuelled, technology aware brand stories,” Didi said. “This culture and legacy of creativity will continue as we embark on a new journey of transformation into the next age, from production formats to timelines, films to AR/ VR, receptive to immersive, long format to bite sized, media to influencers, and everything in between, I am excited for the next few years of change.”