Despite the fact festivities for the year of the ox will be toned down due to the COVID-19 pandemic, Digi decided to approach the holiday with a glass half full mindset.
For its CNY TVC this year, the telco company reminds Malaysians that the festive spirit is alive and well, and an unfamiliar celebration can be made more meaningful with a little more love and kindness in their hearts.
Inspired by a true story, “From The Heart” tells the tale of Mr. Tan’s small acts of kindness that comes back full circle when he least expects it. On his annual delivery of fish as a CNY gift to his friends, he receives an unexpected phone call on his way home.
Upon arrival he is surprised when the small family invites him to join their simple reunion dinner. A heartwarming moment reveals the inspiration behind his unassuming acts, and the kindness that is returned to him at a difficult time in his life.
“In spite of the more modest Chinese New Year celebration this year due to the Covid-19 pandemic, the festive spirit remains well within our hearts as we strive to make it as special as possible for ourselves, and for those who matter the most to us,” said Digi’s Head of Marketing Services, Bernard Lee. “We should not let the situation dampen our hopes but rather, strengthen us collectively as a nation as we celebrate together in spirit, wherever we are.”
Digi worked with creative advertising agency, Naga DDB Tribal, to roll out the heartwarming film.
“Uncle Tan’s story is a reflection of the acts of so many Malaysians, who are doing small things that make a big difference in these times and this simple yet relatable story is true to situations that many of us are facing, while it brings a message of empathy and hope,” said Creative Director of Naga DDB Tribal, Ellison Fernandez.
“We have Mojo Films, and our other partners to thank, without whom this great Malaysian story would not be told.”
Watch the film:
Client: Digi Telecommunications
Head of Marketing Services : Bernard Lee
Head of Marketing Communications : Lo Wei Tzen
Head of Brand & Engagement : Adeline Koh
Senior Marketing : Kuah Vi-Vien
Agency: Naga DDB Tribal
Creative Director : Ellison Fernandez
Creative Group Head : Shireen Ang
Art Director : Yeo Lee Kee
Designer : Chin Wei Yang
English Writer : Audrey Wong
Chinese Writer : Ng Jia Qi
BM Writer : Ain Bahar
Business Unit Head : Jessey Chew
Brand Director : Lim Jia Wei
Senior Brand Executive : Sarah Suhaimi
Project Manager : Ivy Chai
Head of AV : Sharon de Silva
AV Producer : Lee Boon Hsin
Production House: Mojo Films
Film Director : Barney Chua
Assistant Director : KY
Director of Photography : Aidil, Kelvin, Zekry
Producer : Yu Lin
Post Production : Mecanicca EFX Post
Audio Production (Pitch) : Audio+Magic
Editor : Jeff HoArt Director : Kok Wei