Facebook to announce new ‘Social Audio’ products today

According to multiple online sources, Facebook plans on announcing new products as part of its ‘Social Audio’ feature, today, following suit of other social media platforms that have jumped on the audio-only feature bandwagon after Clubhouse was launched in April last year. Sources also said that the Facebook feature will be supported by Spotify for podcast discovery and distribution.

According to Vox, some of the features that will be included under Facebook’s social audio umbrella include:

  • An audio-only version of Rooms, a videoconferencing product it launched a year ago, when the pandemic spurred massive adoption of Zoom.
  • A Clubhouse-like product that will let groups of people listen to and interact with speakers on a virtual “stage.”
  • A product that will let Facebook users record brief voice messages and post them in their newsfeeds, like they currently can do with text, pictures, and videos.
  • A podcast discovery product that will be connected with Spotify, which has invested heavily in podcasting over the last couple years.

The announcement is set to be made today but the features may not be available yet.

Stay tuned for more updates on this story.