Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has launched its latest campaign for the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC).
The “Hello Outdoors” video series launched this week amidst Malaysia’s continued lockdown, with the first in a series of content films showing the freedom of being outdoors, and how it is missed. The scenic vistas across Malaysia and hopeful messages connect back with the Ford Ranger brand values and lifestyle.
Mandar Wairkar, Creative Director of Reprise Digital said, “The idea behind this film stemmed from something we are all asking right now – “When can we travel again?” We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.”
Queenie Tham, Head of Marketing Communications at Sime Darby Auto Connexion-Ford said, “Malaysians have been eager for our borders to open, eager to travel, explore and discover the outdoors again. Our intention with the ‘Hello Outdoors’ series is to speak to our fellow Ford Ranger enthusiasts and people who aspire towards the Ford Ranger brand and lifestyle. The team at Reprise have managed to bring that message of hope, that we will soon have our time outdoors again to live our best lives.”
The digital-only campaign launched on 26 July, with a callout for viewers to book a live 1-on-1 session with a Ford Ranger Specialist to answer all their questions about the Ford Ranger, while they wait for the roads to open back up.
View ‘Hello, Outdoors’ here:
Visit Ford Malaysia’s Facebook page here:
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