How to convince your boss to send you to the Malaysian Media Conference 2020

The much awaited 14th Malaysian Media Conference is happening on 25 September at the Sime Darby Convention Center. Have you registered to book your spot? If you’re still struggling to convince your bosses to send you to the conference, here are some pointers to help your negotiating skills.

If your boss asks: Who is this conference for?

Every creative, media and marketing professional who is determined to navigate the complex media landscape. Any leader or future leader looking for an avenue to be inspired by other players in their industry, learn from their thought process and connect with peers of the same wavelength.

This applies to heads of marketing companies, agencies, media specialists and owners plus new players who want to get a head start in the game. MNCs and GLCS, SMEs and SMIs will also benefit from this one-day programme in terms of content and networking with high profile industry practitioners.

By attending MMC 2020 you will walk-out at the end of this one-day gathering with more ideas and tools for execution than you had before; to bring back to your team and clients.

If your boss asks: But what will you get from this conference?

As a marketer:

• Obtain new ideas and feedback from others who may have already mastered the marketing problem you’re facing
• Real-life examples from marketers who are honest about what worked, what didn’t and why
• Meet people who offer services that will take your brand to the next level
• The chance to be part of Malaysia’s only conference designed to create a collaborative solution and be contribute to The Great Comeback

As a media owner:

• An insight into the minds of marketers and agency owners, giving you a list of their needs and wants
• The opportunity to show your stakeholders the value of your platform and services when it comes to producing results
• A chance to put a face to the recipients of your cold-emails and create a continuing connection
• The chance to be part of Malaysia’s only conference designed to create a collaborative solution and be contribute to The Great Comeback

As an agency individual/creative

• An opportunity to introduce your agency and its work, giving you the leverage emails and online portfolios can’t
• The avenue to ask questions to understand your stakeholders’ needs and answer questions that show them you have what they didn’t know they needed
• Networking opportunities with marketers who need your expertise and make connections with media owners
• The chance to be part of Malaysia’s only conference designed to create a collaborative solution and be contribute to The Great Comeback

If you boss says: No budget

• That’s okay! MMC is HRDF claimable. Which means the $$$ that is lying in your company’s HRDF fund needs to be utilised anyway and what better way than on a conference designed to help your business grow?

With these compelling pointers, your boss will have no choice but to send you and probably attend himself/herself. So see you on 25 September!