Timothy Johnson, SVP of Marketing, Product and Partnerships at INTI Education Group announced he will be leaving the role today. Tim has been with INTI for almost 7 years since he joined as the VP of marketing in 2014.
The group was recently acquired by a Hong Kong listed, China based organisation, HOPE Education.
“After almost 7 years of being building INTI to become a dynamic higher education brand in the eyes of the consumer, I believe the time is right for the new owners to take the brand to greater heights,” Tim told MARKETING Magazine.
During his time at INTI, Tim spent his days trying to crack the millennial code. Be it initiating smart partnerships, such as INTI’s tie up with Malaysia’s first late-night show or being faster than a speeding ostrich in capturing current trends, he is always on top of his game.
In an interview with MARKETING Magazine in 2016, just after he was promoted to SVP of marketing, Tim said the term ‘millennials’ is just another marketing term coined to box consumers into a segment which we can all pigeon hole them in.
“The key to success (for millennial marketing) is understanding the target consumer and being able to reach them in a genuine manner,” he added.
As for now, he has not yet decided on his next career move.
“My journey at INTI was an incredible one, of taking a relatively old fashioned education brand, which had historical pedigree and making it into a well loved, contemporary brand that was dynamic and ready for the future,” Tim told MARKETING Magazine. “This journey would not have been possible without my amazing team who believed in my vision and journeyed with me.”