International feminine hygiene brand, Libresse, together with advertising agency, Muma Malaysia, have launched a special stationary holder, Stationer-V Box, in an effort to normalise conversations regarding period.
A global survey by Libresse revealed that 9 out 10 women hide their period and 52% of women would rather ask their boss for a pay rise than admit they are on their period in the office.
As part of Libresse’s brand mission to break women’s health related taboos, the Stationer-V Box is designed to move “emergency pads” out of bottom drawers and onto desktops to encourage women to not be shy about their periods.
The box has a main compartment where women can store their office stationery and a bottom compartment where emergency pads can be kept securely. In case of period emergencies, women can simply pull out the pen from a pen hole that locks the pad compartment.
Although at first glance the Stationer-V Box appears to be printed with a regular tropical floral design, a closer look at the box reveals subtle illustrations of vulvas within the design.
According to the company, the Stationer-V Box is available as a gift with every purchase of a Libresse Big Value Pack.
Clients: Deenie Ong, Cheryl Wang, Christina Yong
Designers: Alex Chan, Kong Wai Yi & Phon Wei Xing
Creative partners: Choo Chee Wee & Donevan Chew
Business Director: Pang Li Li
Print Production: United YL Printers