Lions is presenting LIONS Live, a curated digital experience for everyone,
everywhere, who believes in creative possibility from 22-26 June 2020. LIONS
Live will bring the global creative community together to address the future of
Live will be broadcast from a London studio, hosted by BBC journalist and
presenter, Tina Daheley, with a week of compelling, live-streamed and on-demand sessions. A wide
range of creative people and companies from around the world are contributing
beautifully-produced content and experiences, in a range of compelling digital
formats. LIONS Live will be available to watch from any screen, anywhere in the
world, for free.
full programme offers original thinking and expert perspectives on what’s
coming next, masterclasses and beautifully produced short films, crafted by
some of the most creative people on the planet. LIONS Live unites experts from
across the creative industry, from the brands adapting to fast-shifting
consumer behaviours to the agencies adjusting business models and the pioneers
innovating future solutions.
Sessions and talent
announced so far: Saatchi & Saatchi New Directors Showcase celebrates 30 years of
New Director talent and identifies some new names to watch; renowned innovators
and VFX specialists, Framestore, will
demystify deep fakes and unlock the future of creativity with the help of
celebrity guests. Wyclef Jean, musician and Chief Strategy
Officer, Carnival World Music Group, looks at how Entertainment and marketing
are collaborating in new ways; Scott
Galloway, Professor of Marketing, NYU Stern & Founder, Section4, will
provide a highly provocative view of where we go from here; and Creative
Director and Founder of Quiet Storm, Trevor
Robinson, will share some of his sharpest learnings.
Unilever’s newly-appointed Chief Digital
& Marketing Officer, Conny Braams,
will give her first address to the creative community in an important CMO
Spotlight; and Global Co-president, dentsu mcgarrybowen, Merlee Cruz-Jayme, will explore how creativity will be crucial for
brands trying to bounce back in the new normal. Plus LIONS Live will include a forecast
on what’s next for creativity in a Future Gazers session with Cheil Worldwide’s
Group CEO, Pully Chau.
Tune in for a LIONS Keynote from creative agency Alma and diversity and inclusion advocates We Are All Human, showcasing how a creative idea allowed the Hispanic community to emerge from the shadows and support recovery from the global pandemic.
What to expect
from LIONS Live
Some of the world’s best creative talent sharing what
they have learned; CMO Spotlight sessions from global brands; Cannes Lions
President briefings; plus networking events to inspire and connect throughout
sustained creative success
The Lions Creativity Report of the Decade, compiled using unique data on
Lion-winning and shortlisted work, will present the definitive rankings of
sustained creative success over the past ten years. Winners will be announced
throughout the week and the report made available to all.
A week of free access to The Work – the Lions learning and intelligence
platform. It’s home to decades of Lion-winning work, insights and data from
nearly 70 years of creativity. As well as big thinking from the brands,
agencies and people behind the global community’s greatest ideas.
Marketing effectiveness experts, James Hurman and
Peter Field, present a major new global study of creative effectiveness, for
Cannes Lions and WARC. Hurman and Field will showcase a new framework – The
Creative Effectiveness Ladder – designed to create a universal definition and
shared language of effectiveness, and help marketers use creativity more effectively, involving an
analysis of nearly 5,000 effectiveness case studies from 2011 – 2019.
Driving a culture
LIONS Live is a reboot moment and a
confidence forum. Over the LIONS Live week, the global community can access a
host of whitepapers, creative resources and online courses to inspire creative
output, impact culture and drive business results.
Learning for everyone
In collaboration with 42courses, we’ve
selected lessons from our Cannes Lions online course series, and launched a
free masterclass for all. The course
is a whistle-stop tour through ten key lessons for a career in the creative
industry. Each lesson brings Lion-winning work together with insights from
experts like Quiet Storm’s Trevor Robinson OBE, Ogilvy’s Rory Sutherland and
VMLY&R’s Debbi Vandeven.
Join LIONS Live
LIONS Live isfree to access, for the entire global community, from 22-26 June 2020.
Sign up to join LIONS Live here
The full LIONS Live program will be available on the platform from 18 June 2020.