Media Prima Digital & REV Asia reveals new identity, REV Media Group

Media Prima Digital & REV Asia officially unveiled their new name, REV Media Group, yesterday as part of the group’s corporate rebranding initiative to streamline business processes and functions. The team will be based in Sri Pentas, Bandar Utama. 

REV Media Group’s team will be based in Sri Pentas, Bandar Utama and their new vision and mission are to be the #1 Malaysian Digital Media Company in terms of reach, retention & revenue and to achieve goals in a customer centric, collaborative and transparent manner. According to a statement by the group, through this rebranding initiative, the company hopes to offer better clarity and synergies as it continues to deliver the best solutions to its customers. 

“This is an important milestone for us as it officially marks the unification of two premier digital media organisations,” Chief Executive Officer of REV Media Group, Rafiq Razali. “I believe that this new brand will drive us even further and help us solidify our position as the leading digital publisher in Malaysia.” 

REV Media Group represents over 30 top authority brands spanning across multiple languages and platforms such as SAYS, OHBULAN!, Viralcham, NST Online, My Metro, BH Online, Mashable SEA and IGN SEA. The group reaches more than 15 million people each month which accounts for about 75% of total internet population in Malaysia. 

REV Asia Holdings was acquired by Media Prima Digital previously in 2017 to focus on the expansion in digital content and digital media platforms and to strengthen Media Prima’s position as Malaysia’s leading digital publisher. 

“We’re really excited to be able to work closely with everyone in REV Media Group now as we share the same goals and vision and I’m confident that this transformation will allow us to grow exponentially as a team,” said the group’s Director of Business Operations, Sam Wee.