Tourism Productivity Nexus (TPN), which is supported by Malaysia Productivity Corporation (MPC), has launched the pilot project for Malaysia Virtual Experience (MyVXp).
MyVXp is an online experience package featuring attractions, destinations, and tourism products in Malaysia which aims to amplify the new normal of experience tourism – the virtual travel and the virtual tourist.
“The model is also expected to be one of the marketing tools to upsell tourist attractions and destinations once tourist activities begin to increase,” MPC said in a statement yesterday.
In materializing this initiative, it said, TPN and MPC have identified the business model which addresses key activities, resources, partnerships, costs, value proposition, customer relationship, channel, marketing plan, payment gateway, and revenue stream.
MPC director-general Datuk Abdul Latif Abu Seman said the model fits MPC’s efforts in leveraging technology to enable and catalyze productivity growth while movement restriction is still in place due to COVID-19 pandemic.
“Since the enforcement of the Movement Control Order (MCO), MPC has been venturing into maximizing technology and digitalization to maintain, if not to increase the productivity level of the industry,” he said.
Meanwhile, TPN champion (head) Uzaidi Udanis said MyVXp is a testing ground for tourism product reinvention, market segmentation, and marketing strategy, tailored to the current situation.
He said MyVXp will assist industry players to embrace the new normal in the tourism industry, upskill their capacity and capability, and give the public the choice to experience destinations and attractions virtually.
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