Beverage giant PepsiCo has appointed Jennifer Lee as the Marketing Manager for Total Beverage Portfolio and she will be leading the Beverages Marketing function for MAPS/Asia business which includes Malaysia, Singapore, Mongolia, Brunei and Pacific Island.
“I am absolutely honored to have been given such an opportunity by PepsiCo,” Jennifer said exclusively to MARKETING Magazine. “It’s an exciting role and I look forward to driving the company’s agenda.”
Jennifer will be responsible for translating the company’s business objectives into marketing strategies that drive revenue and growth. Her in-depth marketing knowledge coupled with product skillset will help PepsiCo accelerate the plans for rapid growth.
“My new role gives me full visibility and accountability from an end to end perspective,” she added. “I am heavily involved from the commencement of a new product development and I look through the ATL and BTL component of the brands which gives me a holistic view and empowerment in marketing the brands.”
An experienced marketing, product and communications professional, Jennifer brings with her a wealth of knowledge in the industry. Having previously held managerial roles and her accelerated career growth as a Management Trainee in Philip Morris, Jennifer is well-placed to help PepsiCo continue its growth in all areas.