Shopee Launches Taxi Hailing Feature In Indonesia

Shopee seems to be dipping its toes into the e-hailing business in Indonesia, with the help of Indonesian taxicab firm Bluebird Group. The feature allows users to hail taxi rides straight from the Shopee app.

The Blue Bird e-hailing feature on Shopee has two types of vehicles at the moment: including the regular Blue Bird taxi and Blue Bird Van for bigger groups. Interesting enough, customers can actually use Shopee Coins to offset the price of their taxi rides.

[Image: Julien / Flickr, used under Creative Commons licence.]

This isn’t the first time that Shopee and Bluebird have collaborated together. Earlier this year, Bluebird integrated Shopeepay into the MyBlueBird app as a payment method and in turn, Shopee added Bluebird’s logistics service, BirdKirim, into its app so users can send and receive parcels on demand.

The ride-hailing market in Indonesia is forecasted to be worth US$5.6 billion (~RM23.6 billion) by 2025, which is currently dominated by two companies: the regional giant, Grab as well as the hometown unicorn, Gojek. However, Grab who recently went public in the US, holds a bigger piece of the pie at 52% of the e-hailing market, while local firm Gojek holds 48%.

Shopee bluebird e-hailing
[Image: Bluebird Group / Facebook.]

Meanwhile, it is not known at the moment if Shopee will roll out the ride-hailing feature in other markets. Given what just happened in Indonesia, we now at least know that the company at least has the technical capability to deliver ride-hailing service within its app.

(Source: Bluebird/Facebook.)

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