Out-of-home advertising agency, TAC Media, recently appointed Afzal Khalid as its Director of Business and Expansion to turbo-charge TAC Media’s growth plans globally.
In his immediate past appointment, Afzal spearheaded the Mobility and Transport Ecosystem at Touch ‘n Go eWallet leading the digitisation of Touch n Go’s mobility services into the eWallet and driving usage across toll, parking and transit applications. Prior to that, he led the Business Development division at Grab Malaysia, unlocking value-added synergies to future-proof Grab’s business model and customer proposition.
Founder and Managing Director of TAC Media, Angie Cutter, said that TAC Media is committed to innovating for impact and is constantly on the lookout for people who are dynamic, focused and proficient in delivering impactful solutions, to join the agency.
“Now that we are on an aggressive expansion path, Afzal is the perfect fit to grow TAC Media into a formidable leader in the out of home advertising industry,” Angie added. “I am delighted to have him on board and together we will bring in the much-needed measurability and accountability into the OOH industry.”
According to a statement released by TAC Media on the new appointment, Afzal is a versatile leader able to transition across formulating high-level strategies, managing key partnerships and implementing complex projects with ease and precision. Having worked across a wide range of industries, departments and teams, he is both an enthusiastic team player and a capable individual contributor, the statement read.
“The evolving face of OOH with geo-targeting, eye-tracking technology and programmatic digital OOH, makes it an exciting time to help brands make meaningful connections with consumers,” Afzal said. “End of the day, it is about lowering the cost per thousand and reaching the audience strategically; this can only be done with technology, data and innovative rigour. I eagerly look forward to working with the team and growing the company to its full potential.”
TAC Media has a portfolio of over 2,000 billboards across Malaysia, offering one of the largest networks of digital and static billboards in the country. With extensive global partnerships, TAC media has implemented projects in markets such as China, the United Kingdom, Singapore, Indonesia, Thailand and Mexico.