Following a multi-agency pitch, Spritzer Malaysia, the market leader in natural bottled water, has appointed Trapper as its media partner effective this month.
The agency will be responsible for integrated media duties across all Spritzer brands.
Via this partnership, Spritzer looks to strengthening their market leadership and drive exciting new segments for business growth.
Trapper teams will be working closely with stakeholders across all Spritzer brand teams to ensure through-the-line innovation is executed effectively and efficiently.
Group marketing manager of Spritzer, Elaine Ho expressed that Trapper was appointed because of the team’s insightful integrated media strategy that demonstrates how Spritzer can drive greater connection and engagement. “Spritzer Group looks to strengthen brand awareness as well as top-of mind recall among Malaysians for all its brands, namely, Spritzer Natural Mineral Water, Spritzer Tinge, Spritzer So Tinge!, Spritzer Sparkling and Acilis by Spritzer. We are excited to kick-start our journey with Trapper to innovate our media strategies.” she added.
2020 has been a challenging year for consumer brands, where many have shifted priorities to re-establish revenue channels by reaching consumers directly via e-commerce.
An unpredictable business environment requires brands to be innovative and agile in campaign execution, switching between channels to reach the right audience at the right time.
Sue-Anne Lim, chief executive of Trapper said, “We are delighted to be Spritzer’s partner to maintain brand leadership and grow revenue. Sharp targeting means maximising channel potential and using meaningful data to help drive both retail and e-commerce sales, which is critical to Spritzer’s strategy. Our people will be working with Spritzer as one team. We are well-prepared to be agile and responsive to sudden market changes.”
Kenneth Wong, chief executive of Trapper Interactive also noted that, “It’s truly an honour for Trapper to be selected as the media partner for Spritzer. We believe that we are well-positioned to unleash Spritzer’s untapped potential as it seeks to bring 100% natural rainforest water to all Malaysian homes.”