Mindshare has been appointed as the media, social, content, performance and e-commerce agency for Tyson Foods in Malaysia.
The agency will be responsible for integrated strategic planning and buying for Tyson Foods’ brands in Malaysia.
“We are excited to welcome Tyson Foods to our portfolio of brands that we manage and looking forward to create purpose based meaningful connection of Tyson Foods with its consumer through Data Driven Engaging Content and Driving Business Outcome as Trusted Business Advisor,” said Managing Director of Mindshare Malaysia, Animesh Kumar.
Tyson Foods is one of the world’s largest food companies and is recognised as a leader in protein as among other values, the company strives to “serve as a steward of the animals, land and environment entrusted to it.
“As a company, we are committed to innovate continually and our aspiration is to provide consumers across the region with the opportunity to enjoy our quality products from the comfort of their own home,” said Vice President, Commercial, APAC, Tyson Foods, Lee Yeong Sheng. “Complementing our investments on R&D and product innovation, this partnership with Mindshare in Malaysia and APAC would allow us to be closer to our consumers which is at the heart of all that we do.”