It is said that all the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
But anyone who’s attempted to write a copy that sells, knows the beginning is usually the hardest part to get right.
As a copywriter myself, I struggle the most with my opening. This is probably because as a reader, I know that the start of any written piece determines whether or not I keep scrolling.
A solution to writing compelling copy is to dedicate the time to learn from an experienced copywriting.
Copywriting for beginners – a workshop by Jovian Lee is happening in a week. But don’t be fooled by the title because even if you’re not a beginner, you’re going to benefit from Jovian’s workshop that is designed to equip you with skills and tools you didn’t know existed.
Here’s why by joining this workshop, you’ll be learning directly from an expert – Jovian’s copy that sells shoes in Jalan TAR’s P.Lal Store is featured in New York’s One Show advertising award book. His work also includes the likes of Nano-Nano (yes, that 1990s “sweet, sour & salty” animated TV ad); his initiatives for clients include Dutch Lady’s “Susu & Sahur” which won an Effies Silver.
His work on Montfort Sabah “Spoon” won a Pinnacle (DDB global’s highest award); his copywriting for Wyeth milk won Adfest Gold, and was awarded a Pencil by the Leo Burnett global network – but what made him happiest was that pregnant mums asked doctors if they could take home those Wyeth milk posters from the walls of the clinics.
While you digest the achievements listed above, you can also learn more about him here.
If you want to walk into the fourth quarter of 2020 with a skill that will help you and your business become self-sufficient, then you should consider investing in yourself by registering for this workshop.
As always, these workshops are 100% HRDF claimable so the only thing standing between you and a better copywriting ability is your hesitance.
(Photo credit: Angelina Litvin//Unsplash)