WARC releases guide for Marketing in the COVID-19 recession
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The events that have unfolded in the last few months has brought on a global economic recession like no other.
According to WARC, a recession like no other needs a playbook like no other, which is why the company is delivering the facts and insights to plan effectively for success.
The report covers:
- 5 lessons from previous recessions
- The COVID-19 recession: what we know so far
- 10 actions to take today
- Adapting adspend
- Early lessons from China, including Nike’s four-stage model for recovery
- Opportunities for future growth