Celebrating the art of time

MARKING two decades in luxury watchmaking, Swiss Watch’s signature timepiece event Art of Time 2022 is being held at Pavilion Kuala Lumpur from now until Oct 23.

Themed Defining Moment, the highly anticipated event will be headlined by 18 watchmakers and features a unique partnership with five leading Malaysian talents.

In its eighth edition, it will be the most extensive and immersive showcase of some of the world’s finest timepieces featuring eight historical maisons – Arnold & Son, Bell & Ross, Breitling, Bulgari, IWC Schaffhausen, Panerai, Longines and Tudor; six independent watchmakers – Bovet, Bianchet, Charles Girardier, Jaquet Droz, Raidillon and Speake-Marin; and four accessible luxury brands – Bremont, Maurice Lacroix, Oris and Tissot.

All horology masters in their own right, the 18 watchmakers will showcase their expertise through their display of special editions and novelties.

Honouring a significant moment with a timepiece is a tradition that transcends time and culture, thus in commemoration of Swiss Watch’s two-decade journey in the world of horology and stamping its mark as a leading Malaysian-born purveyor of fine watches, Bell & Ross, Breitling, Maurice Lacroix and Panerai will each unveil a limited-edition timepiece exclusively for Swiss Watch at Art of Time.

Art of Time sprawls across the concourse of the mall, converting the 368sqm space into a sophisticated, avant-garde watch playground. Pushing the boundaries of design, the booths this year are modular in design, complemented with clean, contemporary lines.

A three-metre hexagonal arch welcomes watch enthusiasts into a space that is carved out to provide an experience befitting each watch category.

The Grand Circle of Calibre houses eight design-driven booths of the heritage maisons, which will then lead seamlessly into an enclave comprising The Gateway and The Pod where the accessible luxury brands and independent watchmakers stand proudly showcasing their creations.

“Our in-house project team has worked meticulously to ensure that the space is harmoniously designed to celebrate the shared values of the watch brands,” said Valiram executive director Ashvin Valiram, which owns and operates Swiss Watch.

“Swiss Watch represents myriad brands and historically Art of Time has been an exhibition reserved for the most prestigious watch manufacturers. This year, we are welcoming brands from three distinct categories – the historical prestige maisons, the independent watchmakers and the young and accessible luxury brands.

“It is an opportunity for Swiss Watch and all the 18 brands to get together under one roof and celebrate the shared values of passion and dynamism, creativity, savoir faire and innovation. This is indeed a milestone for us,” added Ashvin.

Embodying that same passion and dynamism are the five Malaysians personalities – national pride and joy Datuk Nicol David, actress and style icon Scha Alyahya, artist and architectural designer Red Hong Yi, graffiti artist and illustrator Cloakwork, and break-dancer Kid Inn.

“Time is such a precious element in our lives, and we are constantly challenged to make the best of it. So much so that we sometimes miss out on celebrating the small moments in between that define our journey in life.

“As we celebrate Swiss Watch’s coming of age this year, we are proud and privileged to take a trip down memory lane with these Malaysian talents who have made their mark regionally and globally in their chosen careers. We hope that their Defining Moments stories inspire you,” said Ashvin.

Debuted in 2011 to commemorate the 10th anniversary of Swiss Watch, Art of Time brings together some of the best watchmaking names and celebrates the art and the heart that drives the industry.

In conjunction with the showcase, Swiss Watch will run a digital interactive contest on its Instagram page. To celebrate the Defining Moments tagline, three daily prizes of RM500 worth of Valiram cash vouchers will be given out to those who vote for their favourite Defining Moment on Swiss Watch’s Instagram page.

All you need to do is share which of the five Defining Moments is your personal favourite by leaving a comment in any @swisswatchglobal post with a #SWDefiningMoments in the comment section and follow @swisswatchglobal.

Visit swisswatchglobal.com/artoftime2022 or Swiss Watch’s Instagram Page @swisswatchglobal for more information.