SOBA LAB: Digitalisation is the way forward for businesses

GEORGE TOWN: The digital revolution has definitely gained more momentum since the world began gradually recovering from the Covid-19 pandemic.

Digitalisation involves running and managing much of the company’s business on a unified platform that is optimised to streamline processes and generate data quickly for more agile decision-making.

As we are in the endemic phase of the pandemic, many businesses, especially small and medium-sized enterprises (SMEs), are embracing digitalisation and equipping themselves to be ready for fast expansion.

Through digitalisation, businesses get to remain competitive and not be left behind.

At the fourth The Star Outstanding Business Awards (SOBA) LAB, which was held at The Wembley, A St Giles Hotel, Penang on Thursday (Sept 22), participants were exposed to ways to further enhance their business as well as digitalisation efforts that can be taken to up their game.

Those who are interested in the sessions, can watch them live on concurrently.

The two different sessions on how businesses can scale up were conducted in Mandarin.

The sessions were moderated by Wybrant Consultancy managing director Will Teh, who is also JCI Kulim local president for 2022.

Participants got to examine how to “Improve business efficiency via digital finance transformation” during the first session.

The panel speakers for the first session are RHB Bank Bhd SME Banking head Yip How Nang, Great Ideals Group founder and chief executive officer (CEO), also PUMM president, Tan Lay Seong and Big Academy Sdn Bhd managing director and JCI senator Alen Yeoh.

As for the second session, participants will be delved into ways of “accelerating business growth through digitalisation.”

This session will feature panellists – Digi SME Direct Sales (nationwide) head Thew Soon Kheng, PKT Logistics Group Sdn Bhd chief marketing officer Kuan Eu Jin and Goldsome Innovation Sdn Bhd managing director Poon Wai Kit.

SOBA 2022 is organised by Star Media Group with Credit Guarantee Corp Malaysia Bhd, Digi, PKT Logistics Group and RHB Bank Bhd as main sponsors, TalentCorp Malaysia as co-sponsor and Matrade as official trade promotion partner.

Supported by Bursa Malaysia, it is audited by BDO with 988 and Suria as the official media partners.

Showcase your organisation’s bold innovations and how you’ve scaled your ideas into sustainable realities.

Submit your application now at before November 11, 2022.

For more information on SOBA 2022, call SMG Events at 017-2311789 or visit